Advertising, marketing and the media all try to influence the way we dress. It is mostly for profit. We are also influenced by our family and friends.
Advertising influences you by what you see for instance if you see and advert on the television it encourages you to buy an item if it is affordable and easy to buy.
Marketing is a very influential factor. Young people in this generation are the most targeted group. Fashion trends are shown to teenagers by the media. Through television, magazines, movies, and teen idols, today's youth are told what to wear to be "hip" and "trendy". Companies use youth as their target market because the prices of fashion can be expensive and they will still be willing to buy it no matter what.
Media is another influential factor in fashion. The media influences people by the way they portray celebrities. People tend to follow what they see people on TV and pictures.
Family and Friends influence fashion by seeing what they wear and having something in common with them, most of us try and be similar to them. These are most of the factors that influence are fashion sense and determine who we want to be.
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